Marketing Ploy

I took my son out to eat the other day. I was looking over the menu as he was still deciding what to order. I noticed that the wine list wast arranged in three categories: good; better; and best.

I thought to myself what an interesting marketing ploy!

For you see what young man who was taking his date out for a nice dinner would just get the “good” wine. No. He would want to impress her. He would want the best.

And what man who was taking his wife out for a nice anniversary dinner would just get the “good” wine. No. He would want to show his love for her and get the best wine.

I remember back to when I was just married. Sears had the same marketing ploy. I would save for a little longer so I could get the better product. While I couldn't afford the best, I thought the better product was superior to the good product. While actually, the good product make have been the same quality as the better product, it just had additional features and the best product had even more features and most of which you would never use.

Sears' marketing ploy worked on me.

Our God is not like that. He only wants the best for those of us called by His name.